I2D [innovation to design]
by Alex Padwa\Elisha Tal\Safi Hefets\Ayal Cremer
In collaboration with Jewish Agency in Russia
With support of the Joint
Under the aegis of the Embassy of Israel
The Enfilade of the Main Building
August 25th — September 18th 2003
Futurists, according to Mayakovskii, "adore all manifestations of life". The designers of Tel-Aviv firm I2D (innovation to design
— a futuristic message is encoded in its very name) founded by Alex Padwa and Elisha Tal, create anew the things that have been labeled as old, good and unchangeable since long
ago. Alex Padwa tells about the birth of an idea: "When we design something, we forget that we are designers. We try to look at a thing as a housewife or a child does… while engineering a washing-machine we have studied a lot of ways of the
wash."
This is a very convenient washing-machine with two drums
— for a simultaneous washing in two programs — for instance, white and colour clothes. A form has followed a function, so has a pair of coloured eights
appeared.
Some more examples of Innovation to design:
A digital book, whose leaves are black and white displays with a high resolution.
A digital pen that “writes” upon any surface and saves information as a file on your
computer.
A device for a home making of olive oil.
"Peacock" — a compact device for skin
treatment.
"Meteor", a bus that won in 1995 Kortrijk
— a Belgian award — for a best tourist bus of the year and a prize for a futuristic design. It also has an award of New York I.D. Annual Design
Review.
The XXI century (that the futurists had been talking about for so long) has already come, that means we live in the future. In Future
Continuous.
Sonia Chernyakova
Russian
version
MUAR address
119019 Moscow, Vozdvizhenka str., 5
Metro: "Biblioteka Lenina", "Arbatskaya",
"Aleksandrovski sad"
Phones: +7-495-691-21-09, +7-495-690-05-51
|
